A phalanx was a military formation used in ancient warfare. In such a formation, soldiers (hoplites) would line up row upon row in close formation, locking their shields together, and thrust their spears and sword out over the shield wall.
In such a formation, every soldier was dependent upon his comrades for support and protection. The entire phalanx had to have the same goal and be determined to achieve that goal in order to succeed. Any weakness in the wall would likely result in defeat for the entire formation; there were rarely second chances.
Like those ancient warriors, we at Phalanx recognize that we must adopt the goals of those with whom we partner. It is clear to us that we must have the same focus, the same priorities, the same passion, and the same determination as our partners in order to attain our mutual goals.
It is also clear to us the interdependence we share with our clients. In much the same way as the soldier in the front line of a phalanx was dependent upon those around him and had to trust that they would defend and fight along side him, we at Phalanx are very aware of the trust which is given to us and we strive to maintain and strengthen that trust by providing the best service and seeking what is best for our partners.
When our goals match our partners’ and when we pursue their best interests, we are working as a single cohesive unit with an unwavering eye upon the prize. When this happens, the only possible outcome which can result is success.